Service image guidelines: Making the most of your Service image

Success begins with a great Service image #

In business, image is everything and first impressions count.

When potential buyers see your Service, a great first impression is key to reeling them in. To put it simply, if buyers find your Service appealing, they are more likely to click through and take the time to review your service. 

Your online representation influences and boosts potential buyers’ excitement about the product or service offered. Be sure to use Service images that stand out to attract buyers and generate more revenue. 

In short, a great Service image will lead to more sales and revenue. Here is how to make the most out of using these Service image guidelines to help you succeed in the marketplace.

General guidelines #

1. Recommended image sizeImage Size Guide in pixels (px)Recommended image size1280×769 px, 72 Dots Per Inch (DPI)Minimum712×430 pxMaximum712×430 px
    
2. Resizing images
   If you’re using a Mac, use Preview. On Windows, use Photo Gallery. Other free tools are available online.
   Need additional help? Reach out to our Service image experts.
3. Image quality
   Use sharp, clear, high-resolution, and eye-catching images that stand out to potential buyers. Avoid blurry, pixelated, stretched, or “squished” images. 
4. Number of images per Service
   Keeping it simple is best, and for that reason, you can upload more than one image (up to three).
5. Image usage and commercial rights
   Only use images that you have permission to use.
6. Be accurate and don’t use “clickbait”
   Clickbait or misleading content can be frustrating for potential buyers, and even lower your ranking in search results and damage a Service’s reputation. Be sure to only use images that accurately represent your service and directly relate to the service provided.
7. Relevancy
   Service images must directly relate to the service provided—random images can damage a Service’s reputation and lower editorial pick possibility.
8. Use as little text as possible
   Remember, keep it simple. Avoid repeating text that’s already somewhere else in your Service card.
9. Make your Service stand out
   If you have more than one Service, each Service’s image and message must be unique.
10. Name your image file
    Make your Service easier to find by using a file name that’s clear and relevant. This can be valuable in terms of Search Engine Optimization (SEO) so your Service can be found in search results.  
11. Be authentic and ethical
    If you’d like to use a photo of yourself, feel free to do so, we encourage authenticity. Make sure any image of yourself is clear, displays your face, and follows Pixelaart’s standards. Learn more with Pixelaart’s Community Standards.
12. Objectionable content is not accepted
    Example: Adult material or hate speech. For more, see Pixelaart’s Community Standards.
13. Don’t use Pixelaart logos or badges
    Pixelaart automatically includes badges for you, so there is no need to add additional Pixelaart logos, rating, seller level, or any other badges to your Services—this will flag your Service and will be removed.
14. Never share contact information
    Do not use any private information on your Service images—including contact information. This applies to both individual and business information of you or the client, and all communication should take place within Pixelaart.
15. Compliance 
    Service images must meet Pixelaart’s Terms of Service and Pixelaart’s Community Standards. If your Service doesn’t meet the policies’ standards (ex. offensive content, adult material, hate speech, etc.), it will be removed.

Guidelines for different types of Service images #

Using text overlay #

Use as little text as possible (maximum 10 words)  #

Do not repeat your Service’s title in Service images. Too much text can be overwhelming, and adding different text to help clarify your Service to potential buyers is more effective than repeating your title.

It’s important that your text is concise and visually easy to read. Make sure to use up to 10 words total—using less is best.

Consider the contrast #

In order to have your text pop in a graphic, make sure it stands out from the background, just like the examples previously shown above

Embedded text #

If you want to include additional text on top of your work sample (text on the image), make sure that it’s very clear and easy to read. Keep contrast in mind—the color of your text should be darker than your background if it is light, or lighter than your background if it is dark

3rd party logos: dos and don’ts #

Image usage rights #

Do not use logos of other companies or platforms without owner consent or license holder permission. Learn more with Pixelaart’s Terms of Service for each logo.

Clear and easy to read #

Keep your Service images clean and simple by not overcrowding them with too many logos or text. 

If you choose to include text, make sure it’s easy to read.

Using a picture of yourself #

Keep it real and upload a star-quality picture of yourself #

Take a photo of yourself from a front-facing angle to convey a sense of authenticity and trust. Be sure not to misrepresent yourself in any way. Learn more with Pixelaart’s Community Standards.

Image orientation #

When you take a picture of yourself, use the horizontal mode. Crop the image to the correct proportions (use the recommended image size guide above).

Visually neat and clean  #

High-quality photos are clear, well-lit, and focused. Make sure that your photos are/have

Showcasing your work #

Show off your best works #

Your sample gallery will be a total of three images to showcase your best skills and work, with one image starring as the main one.

Pick three samples to upload as images that will both appeal to potential buyers and keep you proud—make sure your main one is the best one, of course.

Include only one sample of work per image, so that potential buyers can quickly understand your work—avoid making collage

Show your results #

Uploading before-and-after images is a great way to show buyers what you can achieve. However, it’s important not to overdo this because it will be confusing and overwhelming.
Make sure to use only one before-and-after example for each image you upload.

Zoom in for details #

Sometimes, it’s better to only show a specific part of a project to capture a buyer’s interest. Using a close-up image to emphasize key details can help accomplish this.

We also encourage attaching a PDF if you have a long document. 

Mockups #

Use mockups to help buyers imagine the final product. This can help both inspire and ensure confidence.

Using stock images #

Image quality #

Make sure that images are high-quality and clear (not blurry or pixelated). This will help ensure that you’re providing high-quality service and results, too.

Commercial rights #

Make sure that you have permission and rights to use images for commercial purposes.

Note: In all Design categories, images must be original. In all other categories, confirm that you have permission to upload the image before doing so.

Visually neat and clean   #

When it comes to images, we recommend clean and visually pleasing images. For graphics, try using simple ones that aren’t overwhelming to the eye.

Combining text, graphics, and photos #

Less is more #

Make sure the image is pleasing to the eye—avoid too much text or unnecessary visuals.

Organize the information #

Include just enough information to grasp your audience’s attention, but not too much that they get overwhelmed or confused looking at your graphic.

The key is for potential buyers to get an accurate feel for your service and style with a quick glance. Utilize the main object in the image/text by making it stand out from the background.

Sparking up your inspiration  #

A picture is worth a thousand words, which is why we’ve got a few samples for you to fuel your inspiration and create a great Service image. #

In summary: One final tip #

The way you represent yourself undoubtedly impacts your potential business on Pixelaart. Make the right impression, send the right message, and stand out right from the very start of your Service journey. If you need any additional assistance to improve and update your Service, our dedicated Service image experts are here to help.  

Take things to the next level with your professional images by using the Service image guidelines discussed above.

To edit and update your Service images:
Go to your Services dashboard, and select the Service you’d like to edit.

Learn more with Managing your Services.